New Technology to Revolutionize Outdoor Medium

  • 1 min read

Magink’s Video Paper Billboard

Those old paper, and more recently vinyl, billboards won’t be around for long if New York based Magink has its way. The company has developed a technology whereby “electronic paper” can be manipulated to change images by changing electronic charges.

The staid outdoor industry is in for a big change if this technology takes off. No more trucks heading out to physically change creative on boards. No more delays in changing a campaign. More selling opportunities. An outdoor company could literally control their entire inventory from a single computer. The list goes on.

The change will also allow sellers and advertisers more flexibility. For example, a local TV station could promote a specific program airing on a given night and then change the creative to promote another show the next day. Unrelated to adverting, though important, in the case of an emergency, all billboards could be changed to display helpful messaging to drivers. The industry is due for a boost and this is a big ticket to launching that boost.

More outdoor advertising news here.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

The most heartbreaking sign someone has given up isn’t tears or complaints — it’s when they start saying ‘it is what it is’ about everything, a verbal shrug that signals they’ve stopped believing change is possible

The most heartbreaking sign someone has given up isn’t tears or complaints — it’s when they start saying ‘it is what it is’ about everything, a verbal shrug that signals they’ve stopped believing change is possible

Global English Editing
Psychology says people who reach their 60s without a large circle of friends aren’t lonely – they’re the ones who figured out the one relationship truth that emotionally intelligent people swear by, which is that which is that one person who truly sees you is worth more than a hundred people who only know your name

Psychology says people who reach their 60s without a large circle of friends aren’t lonely – they’re the ones who figured out the one relationship truth that emotionally intelligent people swear by, which is that which is that one person who truly sees you is worth more than a hundred people who only know your name

Global English Editing
Psychology says people who are deeply unhappy with their life rarely complain about it — instead, they display these 9 quiet patterns that most people mistake for contentment

Psychology says people who are deeply unhappy with their life rarely complain about it — instead, they display these 9 quiet patterns that most people mistake for contentment

Global English Editing
I worked 45 years, raised three kids, and built what everyone calls ‘a good life’ — but at 65 I find myself sitting in my car in parking lots before going home because those fifteen minutes of nothing are the only time I feel like I can breathe

I worked 45 years, raised three kids, and built what everyone calls ‘a good life’ — but at 65 I find myself sitting in my car in parking lots before going home because those fifteen minutes of nothing are the only time I feel like I can breathe

Global English Editing
7 phrases adult children use with aging parents that sound respectful but actually mean “I’ve already decided what’s happening and this conversation is a courtesy” — and the parent hears every one of them perfectly

7 phrases adult children use with aging parents that sound respectful but actually mean “I’ve already decided what’s happening and this conversation is a courtesy” — and the parent hears every one of them perfectly

Global English Editing
I’m 65 and my grandson hugged me goodbye last week and said ‘I love you, Grandpa’ — and I stood there frozen because in sixty years nobody in my family ever said those words out loud, and I didn’t know what my face was supposed to do

I’m 65 and my grandson hugged me goodbye last week and said ‘I love you, Grandpa’ — and I stood there frozen because in sixty years nobody in my family ever said those words out loud, and I didn’t know what my face was supposed to do

Global English Editing
Load more