Ricky Martin’s new album made it promotional debut via cell phone in South Korea. Rather than going the usual promotional route, Sony decided to try cell phone advertising. On May 13, prior to the general release, downloads of the album were made available via cell phone. To date, there have been 100,000 downloads.
With the proliferation of SMS, the inclusion of digital cameras, and their ubiquitous presence, cell phones are becoming a multi-faceted medium that will become a very important channel for marketers.
