New Report Says Advergaming the Next Big Thing

  • 1 min read

Gartner G2 Analyst Denise Garcia previewed a report on advergaming at the Consumer Electronics Show in Las Vegas. In the report, Garcia claims advergaming – the embedding of advertising in electronic games – will grow rapidly in the next few months. The report reviews recent efforts by BMW, Chrysler and Pepsi and the success of long-running Candystand.com, Kraft’s advergaming site.

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Steve Hall

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