Tourism campaigns are all over the map. While W. Virginia is busy hustling humans out, New Mexico’s literally ushering aliens in. This is part of New Mexico, Earth, a campaign meant to position the state as the best place in the universe. Guess that’s better than trying to get by on a winning personality.
The spot brings Geico’s caveman to mind. Both efforts take characters from outside our range of realism and bestow upon them a swingy white-collar vibe, coupled with a good healthy dose of middle class ennui.
One alien even seems to be verging on a caveman-esque nervous breakdown. Hey, great spin-off opportunity.
