Jaqk as in Jack as in Jack Off…clever. That aside, this new magazine will be edited for men 25-44 with household incomes of $100K plus. Sort of a luxury, Las Vegas lifestyle approach.
Publisher, Brett Garfinkel want a “James Bond allure” to the magazine. “There’s always a casino scene, with Bond wearing a tuxedo. He knows what to drink, he knows how to play, and knows how to enjoy it all.”
OK but what’s with the JAQK name? [via MediaPost]
UPDATE: The name stands for Jack, Ace, Queen, King 🙂
