So that sticker that’s affixed to every new car on the dealer’s lot? You know, the one that lists the price along with a lot of silly “accessories” like…oh…an armrest and other things that should be standard and aren’t worth listing? It’s front and center and…well…everywhere in a new Volkswagen Jetta commercial (or below) from Red Urban and 1stAvemachine.
That’s one interpretation of the commercial. Another, and the one the brand and agency would prefer to be understood, is that the paper represents the detailed design work which went into creating the new vehicle…right along with the design of a new, lower price.
Either way, that’s a lot of paper to be flying off a vehicle while making a trip over Winding Mountain Road. But there’s no reason for anti-litter cause groups to get their panties in a bunch or for The Indian to cry. Nope. This baby is all digital and the paper miraculously disappears once it falls off the vehicle.
As Winding Mountain Road commercials go, this one isn’t bad.
