New iPhone Ads Use Consumers to Say What Apple’s Just Too Darn Modest To

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new iphone ad.png

Ahh, three spankin’-new iPhone ads. The synopsis: iPhone Saves My Ass in Front of My Boss, iPhone — and Maybe My Wallet — All I Need in Life (why is this guy parked on the sidewalk?), and iPhone is God’s Gift to Mankind.

And who better to convey these messages than the breathy customers whose lives were saved? (It’s possible they’re all early adopters justifying that nasty $200 price cut announced two months after the iPhone’s debut. Way to go, Steve!)

Picture of Steve Hall

Steve Hall

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