There’s a hot new energy drink on the block. It’s called Guru, and it boasts clean energy for dirty minds.
We don’t know about all that, but the spot’s a solipsistic mashup between The Real World circa 1995 and Girls Gone Wild, shortly after Mean Girls gave it brand equity with the under-13 crowd. All it needed, really, was an LFO song — and possibly a bored American Apparel photographer looking for an extracurricular portfolio opp.
Lovin’ the random incorporation of product — as if those saucy co-eds really are running on Guru as opposed to, say, poorly-mixed drinks and hot Chee-tos.
Derivative treacle, brought to you by Virtue Worldwide. (Oh yeah, and Kanye’s a fan,* if that means anything to you.)
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*Gayfishgayfishgayfish. Sorry, had to.
