Availing themselves of growing cell phone usage, three new magazines designed specifically for delivery via cell phone have just launched. Containing images and text, Whoopla! will deliver celebrity news and ROCsport.mob and RIENTO will provide sports news. Each of the cell phone mags will also allow its content to be used for personalization in the form of wallpaper, ring tones and photos. The magazines hail from the Sendandsee Group in Finland. Advertising is sure to follow.
