New Campaign Says New Zealand’s Army Has Purpose

  • 1 min read
nz_army.png

Wait, New Zealand has an army? OK, kidding. Of course they do. Even tiny islands in the Southwestern Pacific need defensive forces. And to make sure everyone knows that, Saatchi & Saatchi New Zealand is out with a campaign for the New Zealand Defense Force entitled “Purpose Built.”

The creative, which aims to inform the public the armed forces are much more than combat, centers on the notion that joining the army is less about obligation and more about caring and purpose.

YouTube video

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

8 things dog owners do that reveal more about them than they realise

8 things dog owners do that reveal more about them than they realise

Hack Spirit
If you want your parents to feel appreciated, these 7 small gestures go a long way

If you want your parents to feel appreciated, these 7 small gestures go a long way

Hack Spirit
7 questions people with strong gut instincts ask before making any big decision

7 questions people with strong gut instincts ask before making any big decision

Hack Spirit
8 things emotionally intelligent parents do differently once their children grow up

8 things emotionally intelligent parents do differently once their children grow up

Hack Spirit
Thomas Stanley and William Danko mailed 3,000 surveys to American households and found that among the 1,115 replies, 385 came from actual millionaires, half of whom said they had never spent more than 399 dollars on a suit, 140 on shoes, or 235 on a watch.

Thomas Stanley and William Danko mailed 3,000 surveys to American households and found that among the 1,115 replies, 385 came from actual millionaires, half of whom said they had never spent more than 399 dollars on a suit, 140 on shoes, or 235 on a watch.

Global English Editing
Many women in their seventies say the decade feels better than their thirties, forties, or fifties, not because there is more time now, but because they finally stopped needing a thesis defense to justify disappointing someone with a simple no.

Many women in their seventies say the decade feels better than their thirties, forties, or fifties, not because there is more time now, but because they finally stopped needing a thesis defense to justify disappointing someone with a simple no.

Global English Editing
Load more