Here’s something we can identify with: the love/hate relationship with running. “Every day with running is a question of your commitment,” this New Balance ad observes. “And running is not afraid to ask.”
It’s cheesy in some respects, but on the whole it reads like a motivating anthem for those that do tear themselves out of Sleepy Time Station to wrestle concrete, icy air and reluctant limbs. The work/play, love/hate balance is played up to make way for the tagline: This is the New Balance. Gotta love a well-situated pun.
Put together by BBDO/NY. Much cooler than the desperate-to-please NB Zips thing that New Balance did last year.
