Apple has just launched a new ad campaign that, once again, pits the Mac against the PC. This time, it does it with human characters who take on the mythical qualities of the PC versus Mac argument – PCs always crash, macs never do. PCs freeze all the time. PCs get viruses, Macs don’t. PCs have terrible software, Macs don’t. Macs are all about plug and play, PCs aren’t. It’s a nice campaign but if you’ve used both a PC and a Mac, you know full well, this is all bullshit. Each platform has its benefits and its downfalls. The campaign, though, does continue Apple’s brand goal of positioning itself as the hipper alternative to the PC’s staid, mass image. Apple will always be the cooler choice. It just might not always be the more popular one.
