New Ad Format: The Fast Forwarded :30

  • 1 min read

Advertisers might take note of a new study just released by P & G that showed similar ad recall rates for those fast-forwarding through ads using a PVR and those that don’t.

So…now :30’s can be compressed into :5’s, get the same recall, and save a bundle of media dollars. Stranger things have happened. [via Ad Age]

Picture of Steve Hall

Steve Hall

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