In Amy Coor’s MediaPost Out to Launch column this week covers several interesting campaign from a new Dodge Durango campaign by BBDO, the largest ever campaign from Rayovac, an online campaign on MSN for the new Honda Accord and a campaign promoting Chablis – the wine and the region.
The winner this week for weirdest tagline goes to Price McNabb for their work on a campaign for Bojangles chicken. The campaign expresses people’s strong desire for the special taste of Bojangles chicken and what they will do to “GottawannaneedagettahavaBojangles.”
