Never Mind the Juice; is that Birdhouse for Sale?

  • 1 min read
robinsons-be-natural.jpg

“Birdhouse” is a painstakingly detailed spot about a relatable life chez bird, decompressing after a long day flying from branch to branch or whatever it is birds do.

He watches TV, gets the paper (from a pigeon!) and rifles through the fridge, ultimately settling for a bottle of Robinsons’ Be Natural — “Squash made from naturally sourced ingredients”).

We have no idea what that tagline’s all about, but the drink itself looks suspiciously like Tang.


Fun fact: the spot’s star is a live trained bird, poking around a miniature set. Good to know everything awesome isn’t always CGI. Work production firm Rattling Stick and editing house Cut+Run for agency BBH. The client, of course, is Robinsons.

Picture of Steve Hall

Steve Hall

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