“Birdhouse” is a painstakingly detailed spot about a relatable life chez bird, decompressing after a long day flying from branch to branch or whatever it is birds do.
He watches TV, gets the paper (from a pigeon!) and rifles through the fridge, ultimately settling for a bottle of Robinsons’ Be Natural — “Squash made from naturally sourced ingredients”).
We have no idea what that tagline’s all about, but the drink itself looks suspiciously like Tang.
Fun fact: the spot’s star is a live trained bird, poking around a miniature set. Good to know everything awesome isn’t always CGI. Work production firm Rattling Stick and editing house Cut+Run for agency BBH. The client, of course, is Robinsons.
