This is brilliant. And yet, such a sad indicator of how stupid people are. DDB Brussels is out with work for Neutrogena’s new Cloudscreen sun protection product. Why Cloudscreen instead of sunscreen?
Because even though people know that UV rays can still get to you through clouds, they are too stupid to use sunscreen on cloudy days. So Neutrogena just repackaged their same old sunscreen product and called it Cloudscreen.
Now when idiots go to the beach on a cloudy day, they now have a product they can understand.
