Apparently, there’s a lot of violence against public service Employees in the Netherlands. So much so, they needed an ad campaign to call attention to it and to illustrate the inactivity of onlookers in violent situations.
Created by Amsterdam-based N=5, an interactive billboard was created that showed a green screen film scene of violence which was then coupled with live shots of the people looking at the billboard. The net results out passersby in the middle of a violent situation. Once the scene played out on the billboard, four tips where then provided to educate onlookers how to assist public service employees if they witness a violent situation.
Here’s a video showing how it was created and how it was received.
