One would think a company like Netflix, with massive, sophisticated databases of its subscribers and the movies it rents might, when it comes to sending out its direct mail solicitations, actually be able to keep track of who’s a member and who isn’t. Or at least convey that to their direct marketing firm.
We’ve lost track of the number of times mailers have arrived asking us to become a member when we’ve been a member for over four years. Sometimes they come by mail. Other times they come by email. Sometimes, we’ll receive a “your movie has been sent” email right after we receive a “become a member” email.
Today, and it’s probably not the first time, we opened the mailbox and found both a movie we had in our queue and a flat mailer offering us two free weeks of Netflix. This has gone on for the entire four year period we’ve been a member. Can’t can’t begin to imagine how much money the company has wasted soliciting people who are already members.
Yes, it’s very cheap to do resident mailers and it’s quite expensive to bother with a de-dup but still. After four years?
