Nelly, Daddy Yankee Join Reebok’ ‘I Am What I Am’ Campaign

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Joining Reebok’s rap-tastic “I Am What I Am,” campaign, which we still think they stole from popeye, are Nelly and Daddy Yankee. In April, Reebok will introduce a Nelly-inspired line of sneakers, t-shirts and hats. Daddy Yanke will join the party May23 with a line of sneakers. The two will become part of Reebok’s $50 million campaign.

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Steve Hall

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