We were lurking through various social networks when we saw a brush flutter invitingly over the ad at left. “Ooh, will we get to play with make-up?” we thought, because you’re never too old to Crayola the crap out of a perfectly good face.
But after several attempts to engage the ad we realized the animation existed solely to distract us, not encourage our creativity.
Bummer. Then we thought, “Hey, clever. ‘Better than bare.'” Bare Escentuals is the big contender in the mineral-based make-up market. So the ad at left (for Raw Natural Beauty, whatever that is) effectively does three things:
– Draws (our) eyes to it
– Takes a subtle jab at a big-ass competitor
– Reminds women everywhere that leaving home without make-up will incite head-turns of quiet disdain from everyone within a thirty-foot radius
Thanks a bunch, Raw Natural Beauty.
