With a bit of sleuthing, Ad Age has learned killed-by-blog, women-are-crap, families-are-for-sissies Neil French will launched a new – as if we need another – global award show for print advertising. Apparently, he seems to have softened his viewpoint on women because he’s (gasp!) working with a woman, London International Awards Owner and President Barbara Levy, to develop the awards. Due to some URL and business registration information dug up by Ad Age, the name of the awards may be World Press Awards which, oddly, makes it sound like a public relations award show. And yes, as we read the Ad Age article, they’re still doing that ad impression increasing, automatic page reload cheating thing. For shame.
Anyway, newspapers and magazine are likely very happy an entity has been created to celebrate their, shall we say, not so healthy industries. No date has been set for the show but Ad Age says a call for entries is expected around September.
