NBC is leveraging its Monday night show Las Vegas to help promote the network’s Olympic coverage. A two and a half minute mini-movie will appear in tonight’s episode as well as appear on 10,000 movie screens. Chevy’s in on the deal two and will feature several of its vehicles in tonight’s episode and in the movie which follows fans of Olympic medalists from Vegas to Torino. The mini-movie morphs from a real storyline in the episode.
It appears to be one of the most integrated promotions/product placement in recent memory and, as is always the case with these things, it’ll either bomb or succeed seamlessly. I guess we’ll be watching Las Vegas tonight.
