Naturally Powered Athletes’ Get Behind ZICO Coconut Water

  • 1 min read
bethany_hamilton_zico.jpg

LA-based agency Ignited is out with a new video for ZICO Pure Premium Coconut Water that celebrates “naturally powered athletes” such as NBA All-Star player Kevin Garnett, Olympic Gold Medal decathlete Bryan Clay and professional surfer Bethany Hamilton. In addition to the video, the campaign includes online display, social media and search, as well as billboard ads in markets such as New York, Los Angeles and Boston.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

9 signs someone genuinely enjoys being alone rather than just tolerating it

9 signs someone genuinely enjoys being alone rather than just tolerating it

Hack Spirit
People who build wealth without anyone noticing usually aren’t doing anything dramatic, they’ve just replaced three ordinary decisions with automatic ones: retirement contributions that come out before a paycheck is seen, a savings rate that rises quietly with every raise, and a lifestyle that stays flat while income doesn’t

People who build wealth without anyone noticing usually aren’t doing anything dramatic, they’ve just replaced three ordinary decisions with automatic ones: retirement contributions that come out before a paycheck is seen, a savings rate that rises quietly with every raise, and a lifestyle that stays flat while income doesn’t

Global English Editing
Why happiness at 60 looks nothing like happiness at 30

Why happiness at 60 looks nothing like happiness at 30

Hack Spirit
9 subtle things people say when they’re calm on the surface but in survival mode underneath

9 subtle things people say when they’re calm on the surface but in survival mode underneath

Hack Spirit
A 15-year Cornell study that followed the same people from childhood into adulthood found that growing up poor was linked to more distress, more conflict-prone behavior, and more difficulty regulating stress in relationships — a pattern researchers trace to prolonged childhood stress, not character

A 15-year Cornell study that followed the same people from childhood into adulthood found that growing up poor was linked to more distress, more conflict-prone behavior, and more difficulty regulating stress in relationships — a pattern researchers trace to prolonged childhood stress, not character

Global English Editing
8 phrases that let someone save face when they’re clearly wrong

8 phrases that let someone save face when they’re clearly wrong

Hack Spirit
Load more