Alongside Partnership for a Drug-Free America, Publicis & Hal Riney have launched an anti-meth campaign targeted to American Indians and Inuits.
Each print touts cultural pride and strength of self while rejecting meth. Pretty tame and noncontroversial stuff — nothing like those intense Aronofsky ads from two years ago, or our favourite meth ad of all time: the show-stoppin’ “Ooh Meth.”
Users feeling particularly convicted can hit up the NCAI website for more details.
