Nationwide Brings More Consumer-Generated Times Square Action

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Following Time Magazine’s lead, Nationwide Insurance is doing the consumer-generated Times Square billboard thing. Visitors to the Life Comes At You Fast site can submit a “moment” that somehow relates to the whole Life Comes At You Fast thing and, if accepted, it will appear on Natonwide’s Time Square billboard. TM Advertising did the work.

We suppose there’s a vanity play here and we’re sure we’re jaded by years of this stuff but…oh screw it…we were going to complain but whet the hell. People love to see their own faces in public places. We’re just not the stand behind the GMA camera and wave like an idiot sort of guy.

Picture of Steve Hall

Steve Hall

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