We’re diggin’ this new ad from Ready.gov by Cramer-Krassalt for National Preparedness Month which encourages people to be ready for any kind of disaster the universe might throw our way. Even the inexplicable, gravity-defying kind. As a family and all their belongings are tossed about in slow motion, an announcer asks, “What if a disaster strikes without warning? What if life as you know it has completely turned on its head? What if everything familiar becomes everything but?”
It’s beautifully done and, with the simple grab of a preparedness kit duffel bag at the end of the spot, the message is clearly delivered. When disaster strikes, you had better be ready. The calmness of it all makes you stop and think and ask yourself, what would you really do if disaster stuck? How would you react? Would you be prepared? Where would you go?
Although if you watch the upcoming Roland Emmerich flick, 2012, it would seem all the preparedness kits in the world might as well be duffel bags filled with Styrofoam packing chips. Oh but wait! That might actually be a good thing considering the size of the tidal waves that movie will deliver.
But, better safe than sorry.
