Radio spots for beer, strike that, radio spots in general, suck. You can count the number of great campaigns on one hand. I’d even go as far as to say that the level of suckitude on radio is disproportionately suckier than it is for TV. That said, there’s something intriguing about these new radio spots for Narragansett beer. They remixed their old radio spots from the 1950s and infused them with a modern trance-dub vibe. you can check out all the spots here from Quaker City Mercantile (formerly Gyro Worldwide).
Radio spots for beer, strike that, radio spots in general, suck. You can count the number of great spots on one hand. I’d even go as far as to say that the level of suckitude on radio is disproportionately suckier than it is for TV.
