Yikes! This is rather scary. RPA is launching a campaign today for Cannes which aims to uncover the naked truth from brands and agency executives about the agency-client relationship and its impact on great creative and the bottom line.
This teaser and website will give you a sense of the “uncomfortable truths” RPA is asking top agency and brand executives to bare under cover of anonymity, in a survey conducted in partnership with USA TODAY.
During RPA’s Forum at Cannes on Wednesday, June 18 at 13:00, Tim Leake, RPA’s head of growth and innovation, and Gannett CMO Maryam Banikarim, will give the industry a wake-up call by revealing the survey results and kick-starting an honest conversation on how the industry can produce more creative advertising that impacts the bottom line through better, longer-lasting relationships. Dana Anderson, SVP of Mondelez, will moderate a Q&A, and we’ll also explore the role media companies can play in the equation.
Now the panel doesn’t sound all that different from any other run-of-the-mill Cannes panel (ok, maybe the anonymity part) but you’ve got to hand it to RPA for coming up with this in-you-face (whether you like it or not) approach to promoting the panel.
