Mystery Campaign Takes Over Toronto

toronto_blue_box.jpg

Adrants reader Julie writes to tell us, “Right now in Toronto there is this huge print campaign on billboards in the Subway station, on buses, on bus stop huts. It’s just a big blue present with a silver bow taking up the entire space. It doesn’t say anything and doesn’t have a logo.”

We love these mysteries. Anyone want to shed some light?

UPDATE: There’s a debate raging as to whether it’s Bell Canad or Yorkdale Mall.

UPDATE II: It’s definitely Bell Canada.

Picture of Steve Hall

Steve Hall

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