MySpace: Movin’ On Up, With Love from Cartier

  • 1 min read
cartier-love-myspace.jpg

With help from TEQUILA, Cartier built a MySpace page to showcase its latest collection, “Love by Cartier.”

“How far would you go for love?” This question appears across creative and in artist interviews. For a coveted Love bracelet, expect to go pretty far: $1000 or more. Get this: you have to fill out a form to get any pricing information.

Tracks come courtesy of Lou Reed, Grand National and Marion Cotillard, among others. Download ’em at the Cartier Love website. I tried, but didn’t like the process. The form is too much work — Cartier likes everything just so — and the site controls the download. So I missed the tiny “33%” at the bottom of the screen and closed the browser.

Way to go.

Cartier’s MySpace goes live in the US, UK, France, Hong Kong, Japan, Italy, Switzerland, Spain and China. Here’s to hoping users feel more passionate about 18k-gold love than they do about credit card debt.

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Steve Hall

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