Balendu at Adpunch brings our attention to a series of Mustang billboards that actually blur the scenery behind them. The idea is to lend drivers the impression that Mustang drivers see the world in hyperspeed.
Problem is, the logo’s barely-there and the concept is confusing. We’re doubt a driver, whose mind is elsewhere, will follow the notion after a brief glance at what appears to be a bit of blurry background. And even if they do, the likelihood that they’ll catch the wee little logo is wishful thinking.
This is one of those places where a bit of bold black copy would help bring the concept into sharp relief.
