“We know you have a choice in airlines. Thanks for flying United.” Dave Carroll acknowledges that choice and won’t be flying United again anytime soon. He claims the airline broke his $3,500 Taylor guitar when he was on a trip with his band, Sons of Maxwell. For a year, Carroll attempted to get compensation but the airline refused.
So what did he do? He wrote a song called United Breaks Guitars. Actually, he wrote three songs. One’s out. The second is in production and the third is on the way.
Yup. If you’re a brand and you anger someone with an audience, there’s no escape. We have no idea if United will notice or care about Carroll’s efforts but we’re happy to do our part educating brands about the power of the individual when handed the internet.
