With help from Spinach (the agency, not the food), pro-marijuana group NORML placed shelf talkers in grocery stores directly adjacent to the very products seemingly associated with feeding yourself weed. Very nice media placement, indeed. See the creative here.
UPDATE: Spinach contacted us and would like to clarify that it was a local chapter of NORML they worked with and not the national, parent organization. The work was pitched on a project basis to a local chapter which decided to go with the campaign. Beyond that, Spinach informs us that even though the local chapter approved the work and decided to use the signs, the agency is now seeking verification the local chapter actually used the signs.
