Check out this dope Hispanic pop culture mash-up for MTV, put together by PandaPanther. It’s totally random, but maybe random is better than seeming too focused. Interstitials like this one will appear in the MTV Tr3s Top 20 countdown show. Each number will feature a different vignette.
MTV Tr3s launched in mid-2007. Its goal was to encourage marketers to start looking at Hispanic youth culture instead of always focusing on Spanish-speaking adults.
“We say [marketers are] ignoring these kids and what they’re doing,” said Lucia Ballas-Traynor for MTV Tr3s last May. “As we’ve gone from market to market we hear stories about kids negotiating mortgages for their parents.”
We have no idea what negotiating mortgages has to do with funneling a spicy pop network to the people. Maybe the big takeaway here is, “Hey guys, this is a lucrative and generally ignored market. PUT YOUR ADS ON MTV TR3S. Make them shiny and colourful. And bring deejays! They love that motherland-throwback stuff.”
Hopefully that’s no secret to advertisers. Where the Filipino diaspora is concerned, the Black-Eyed Peas have been exploiting that islands-meet-hip-hop crap for years.
