MSN Search is pumping itself up with an expansive ad campaign which, at it’s final girth, will cover 90 percent of U.S. households 40 times over the next eight weeks. We have to admit, that’s some serious stamina but, then again, this is Microsoft. Further explaining how the campaign will penetrate the market, MSN Director of Global Campaigns Chris Cocks (we don’t make this stuff up!) said, “This will be our biggest campaign since the introduction of the MSN Butterfly in 2000.”
If you’re happy with Google, get your protective gear on because MSN will soon be knocking, ever so urgently, at your doorway.
