Following its successful launch of I Love Messenger, French agency Heaven is launching MSN Cards in France. Targeting teens, the cards are similar to business cards and, like adding someone to your buddy list, the cards hope to be a physical representation of importance of sharing your screen name. The agency has created the MSN Cards site where kids can go sign up for the cards. An initial launch of 800 decks “sold out” in under two hours.
Ultimately, 40,000 decks of 800,000 cards will be offered as a means of spreading the benefits of MSN Messenger in a viral manner.
Just as I Love Messenger began in France and spread to 23 countries, MSN hopes MSN Cards will see the same spread.
