Mr. Switzerland’ Lures ‘Football Widows’ During World Cup

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The country of Switzerland, acknowledging men’s fixation with the World Cup which begins June 9, has launched an ad campaign to lure women to a country “where men spend less time on football, and more time on you.” The television spot, airing in France, Germany and Switzerland, features hunky men including Mr’ Switzerland 2005 himself.

Picture of Steve Hall

Steve Hall

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