Two years ago, I would not have dared to tell an advertiser that they should put 10-15% of their marketing budget into interactive advertising, said WashingtonPost.Newsweek.Interactive publisher and CEO Chris Schroeder. Today, I am calling for thatadvertisers should commit 15% of their budgets to interactive. This may be a bold request, but it is a bold request based in hard research, smart technology, and the maturity of our medium.
More and more, we are hearing the call for the increased allocation of media dollars to online. And this makes sense as research continues to point out the ability of online media to increase schedule delivery as well as results.
