It seems the proliferation of in-theater advertising insanity knows no limits. Theater Advertising Solutions LLC today announced a multi-year agreement for the distribution of a branded concession carry tray, called MovieTRAY, at all of Regal Entertainment Group’s theaters nationwide. Under the agreement, Theater Advertising Solutions will be the exclusive provider of movie tray adverblather, further ruining the already horrifically advertising-drenched movie going experience.
Maybe Regal should consider selling the back of its seats to advertisers so adverbloated movie goers could at least get the pleasure of kicking the shit out of brands that would actually consider placing ads within movie theaters.
