As with every Super Bowl, movie ads play a big part of the broadcast. This year, it’s no different. Paramount will have a significant presence during the game with ads for five films; J.J. Abrams’ alien-invasion flick Super 8, Transformers: Dark of the Moon, Gore Verbinski’s Rango and Marvel’s superhero movies Thor and Captain America: The First Avenger.
Disney will hype Pirates of the Caribbean: On Stranger Tides, while Universal and DreamWorks’ will plug the Daniel Craig-Harrison Ford sci-fi western Cowboys & Aliens.
Warner Bros. and Fox don’t have anything slated as yet.
Domestic distributor Relativity Media, will have a commercial for the Bradley Cooper/Robert De Niro film Limitless, which opens March 18.
While critical attention will be focused on non-movie ads during the game, a really good movie trailer can, many times, best the best commercial during the game so, despite their pseudo non-ad status, we always look forward to the movie ads.
