Just as Apple tried to change things up over 25 years ago with its 1984 commercial, Motorola hopes to change things up as well with the introduction of its tablet computer. To do so, it’s paying homage to Apple’s 1984 spot, this time focusing on the notion the world is filed with mindless, white, headphone-wearing apple advocates who’ve all bought into the religion.
Enter a guy who isn’t dressed in white. Isn’t plugged in and isn’t a mindless drone. The very mindless drone’s Apple took on in 1984. We’re not sure how this will resonate since those who are part of Apple’s cult, are quite happy. They aren’t disenfranchised. They aren’t unhappy. Quite the contrary actually.
Can a non-Apple religion product from Motorola really change anything? We’re not sure but we think the commercial was well done, a beautiful piece of work and a nice nod to its inspiration.
