Motorola Does 1984

Steve Hall

Feb. 01, 2011
1 min read

Just as Apple tried to change things up over 25 years ago with its 1984 commercial, Motorola hopes to change things up as well with the introduction of its tablet computer. To do so, it’s paying homage to Apple’s 1984 spot, this time focusing on the notion the world is filed with mindless, white, headphone-wearing apple advocates who’ve all bought into the religion.

Enter a guy who isn’t dressed in white. Isn’t plugged in and isn’t a mindless drone. The very mindless drone’s Apple took on in 1984. We’re not sure how this will resonate since those who are part of Apple’s cult, are quite happy. They aren’t disenfranchised. They aren’t unhappy. Quite the contrary actually.

Can a non-Apple religion product from Motorola really change anything? We’re not sure but we think the commercial was well done, a beautiful piece of work and a nice nod to its inspiration.

Steve Hall

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Motorola Does 1984

Steve Hall

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There’s a last time your child reaches for your hand in a parking lot and you never know it’s happening until years later when you’re walking next to them and your hand is just hanging there and the absence of those small fingers is the loudest thing you’ve ever felt

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The cruelest thing anyone says to a person grieving their dog is that they can always get another one. Nobody says that to a parent who lost a child. The difference in response reveals exactly how the world ranks love — not by depth, but by species

Global English Editing

Behavioral scientists found that people with genuinely strong mindsets don’t tell themselves to be positive – they’ve learned to observe their thoughts without identifying with them, a distinction most people never understand.

Global English Editing

Psychology says people who feel more alive in a foreign country than in their own home aren’t rootless — they’re responding to the freedom of being unknown, which allows parts of their personality that have been suppressed by familiarity and expectation to finally surface

Global English Editing

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