To kick off its first season as the NHRA’s series title sponsor, Coca-Cola’s Full Throttle, with help from Mother New York, has launched a six-spot TV campaign that looks at the sport’s history, heroes and that thing that has become known as drag racing. Shot at the Pamona raceway in California by Mother’s Linus Karlsson and produced by Greencard Pictures, the spots – in black and white – do the whole Rocky fight prep thing. Except way less Rocky.
Each aspect of the sport is highlighted in that…Tom Cruise/Days of Thunder opening credits way. Except…way, way less Days of Thunder. Except…kinda like Days of Thunder…minus the over-blown self-importance of the eighties.
