According to a study by WPP research arm Mindshare, 80 percent of people think television product placement is OK but 36 percent stated the way the placement is done matters a great deal. The study also found 66 percent notice placements more than in prior years, 70 percent of 18-49 year olds reacted to product placements by trying the product or visiting the store and product placement works equally well with men and women.
