A new campaign from Gerry Graf’s new agency, BFG9000 for travel site Kayak makes it clear morons and bright people do not use Kayak when making travel plans. Why? Because only morons get to the top. And in business, getting to the top is a good thing. And, besides, when you’re at the top you don’t make your own travel plans anyway so trashing moronic top management, it seems, is all well and good for Kayak. Plus it makes the underlings who do use Kayak – to make travel plans for their moronic bosses – feel really good about themselves. An insightful win-win if you ask us
