Morning Emissions: Baby Sought, Sears Reviews, Comcast Buys MSNBC

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– Gerber has launched its third Gerber Generation Photo Search on its Facebook page. The brand seeks the next Gerber baby and will award $50,000 to the winner.

– Five reasons your digital startup will fail. Hint, avoid failure and make sure you court large advertisers.

– TV trumps movies at Comic-Con this year.

– And why is Randy always the last one standing? Jennifer Lopez and Steven Tyler have exited American Idol.

– The first six months of 2012 saw 133 magazines launch, while just 48 closed, with the largest number of new launches coming in the “regional interest” and “food” categories.

– Sears has thrown its media account into review. Havas, which won the account in 2001, is the incumbent. Budget is pegged at $700 million.

– MSNBC.com becomes NBCNews.com after Comcast buyout.

– Facebook is considering lowering its age limit and allowing children under 13 to join…even though they already do simply by lying about their age.

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Steve Hall

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