Anticipating its tenth year anniversary, career site Monster has announced a new brand campaign with the tagline, “Today’s the Day.” Monster will spend $125 million on a global marketing campaign which will include television, radio, print and online advertising. And now for a quote on the campaign from Founder Jeff Taylor that Jeff would never actually say nor would any human other than a PR person…
“Over the past ten years, Monster has become one of the most recognizable global brands. Our 2004 plan – defined by continuous advertising, a multi-faceted online marketing strategy and ongoing sponsorships – is designed to further maximize our brand recognition as the online recruitment leader, as well as enable us to reach a broader, more qualified audience at national and local levels,” said Jeff Taylor, founder and chief monster. “The ‘Today’s the Day’ campaign is alive, encouraging and hopeful. As we embark on the new year, it is these inspirational qualities that empower job seekers everywhere to take control of their careers and realize their dreams and aspirations.”
Deutsch of New York created the campaign which debuts on December 26th during the College Bowl Championship Series and will also appear, not insurprisingly, during the Super Bowl.
