A new campaign from The Martin Agency would like to convince us that Moen bathroom faucets are so fashionable, they can be worn as jewelry. Hey, ask your grandparents if they thought a telephone would ever become a fashion statement. Stranger things have happened.
To bring this concept to life, The Martin Agency asked jewelry designers from around the world to submit sketches of statement piece necklaces inspired by Moen’s statement piece faucets.
From these, four metal smith jewelry designers were selected: Sarah Loertscher of Seattle; Gina Pankowski, also from Seattle; Sarah Chapman of Minneapolis; Andrea Blais of Calgary and our director, Johan Perjus of B-Reel, Sweden. Perjus and the Mill NYC worked their magic to transform the necklaces into faucets.
