Pretty soon some marketer is going to find a way to hover a block-sized, holographic mega-ad in the middle of Times Square but, until then, we’ll have to settle for a three story perfume bottle in which, for two days, models and celebrities will live, party and kanoodle in front of onlookers. It’s all to promote Calvin Klein’s CK One fragrance. The display will be unveiled next Tuesday, July 19.
The work is the brainchild of buzz marketing firm Mixed Marketing head honcho Luanne Calvert and Calvin Klein;s in-house agency, CRK Advertising.
