Indicating we all might want to look at packaging more closely the next time we shop, Russell Christoff, whom, in 1986, was photographed by Nestle for possible use on company packaging was surprised, in 2002, to see his image on a Taster’s Choice package because he was never told his image would be used. In 1986 a Nestle employee believed permission had been obtained and the company started using his image on Taster’s Choice packaging and from 1997 to 2003, his image was used on packaging in the U.S. Mexico, South Korea, Japan, Israel and Kuwait. For Nestle’s transgression, an LA County Superior Court jury awarded Christoff $15.6 million form profiting from his image without his permission, The award was based on 5 percent of Taster’s Choice sales from 1997 to 2003.
