MochiMedia Launches Self-Serve Online Game Ad Network

  • 1 min read
mochiads.jpg

We’ve never heard of these guys as they’ve been in private beta for a while but yesterday Mochi Media announced its public launch of MochiAds, online games ad network for advertisers and independent game developers who want to capitalize on the estimated one in three Internet users that visit online games sites each month.

The public launch opens the network up to all game developers and a few advertisers. MochiAds, in its private beta, is already powering about 1,000 game developers and is running pre-game and inter-level ads in their games. Right now, MochiAds reaches about 50 million gamers, with growth coming virally from blogs, social networks and other sites.

For the game Bloons, MochiAds obtained 7.7 million ad impressions in September across approximately 26,160 sites in 217 countries and territories. Mochi Media likes to live on the long tail of things finding groundswell growth from the bottom up rather than the top down.

MochiAds claims (via InsightExpress) click-through rates of 5 percent. Consumer technology research company Parks Associate found in a recent study gamers are accepting of this type of advertising, preferring pre-game ads over all other types of ad insertion.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

Psychology says people who reach their 60s without any major regrets aren’t lucky – they’re the ones who mastered one crucial emotional skill most people never even think about – the ability to let go of the life they thought they were supposed to live and fully embrace the one they actually have

Psychology says people who reach their 60s without any major regrets aren’t lucky – they’re the ones who mastered one crucial emotional skill most people never even think about – the ability to let go of the life they thought they were supposed to live and fully embrace the one they actually have

Global English Editing
Quote of the day by Maya Angelou: ‘There is no greater agony than bearing an untold story inside you.’ For most men over sixty, that untold story isn’t dramatic. It’s the ordinary wish that someone had asked them how they were feeling, even once, and actually waited for the answer

Quote of the day by Maya Angelou: ‘There is no greater agony than bearing an untold story inside you.’ For most men over sixty, that untold story isn’t dramatic. It’s the ordinary wish that someone had asked them how they were feeling, even once, and actually waited for the answer

Global English Editing
Psychologists explain that people who keep every conversation light and funny and never let it go deeper aren’t being easygoing. They learned early that depth invites judgment, and the humor is a boundary disguised as warmth that keeps people close enough to enjoy but far enough away to never disappoint.

Psychologists explain that people who keep every conversation light and funny and never let it go deeper aren’t being easygoing. They learned early that depth invites judgment, and the humor is a boundary disguised as warmth that keeps people close enough to enjoy but far enough away to never disappoint.

Global English Editing
Quote of the day by Toni Morrison: “You wanna fly, you got to give up the thing that weighs you down” — and for most women over sixty, that thing isn’t a habit or a grudge, it’s the version of themselves they built for everyone else’s comfort

Quote of the day by Toni Morrison: “You wanna fly, you got to give up the thing that weighs you down” — and for most women over sixty, that thing isn’t a habit or a grudge, it’s the version of themselves they built for everyone else’s comfort

Global English Editing
Psychology says retirement doesn’t feel like freedom because freedom requires knowing what you want — and most people spent their entire career postponing that question until a future that just arrived

Psychology says retirement doesn’t feel like freedom because freedom requires knowing what you want — and most people spent their entire career postponing that question until a future that just arrived

Global English Editing
I didn’t figure out who I actually was until after my kids left home, my career ended, and I was sitting alone at 66 with nothing to perform for — and that’s when my real life started

I didn’t figure out who I actually was until after my kids left home, my career ended, and I was sitting alone at 66 with nothing to perform for — and that’s when my real life started

Global English Editing
Load more